Juan Manuel Vetas was born in Avila and then emigrated to France in order
to be integrated into the word wine: Medoc (Bordeaux), where he worked, has various prestigious
Chateaux. At the end of the eighties, he returned to Spain with a project to pioneer the
cultivation of a vineyard in Ronda. He was working with the famous Prince Von Hohenlohe.
Later he went on to receive other prestigious international awards and at the end of the
nineties, he decides to create a winery with his name: “Vetas”. At this time his motivation was
to increase the profile of Ronda´s Wine. He planted the equivalent of 70% of vineyards in this
area and acted in an advisory role to most of the important wineries. He encouraged them to have
their own identity stamp: wines with their own character, all of them different, natural and in
harmony with the local environment.